At Tickeri, we know that selling tickets for live events is as much about strategy as it is about technology. That's why we're introducing our Promo Codes tool, designed to help you promote your events more effectively, attract buyers early and maximize ticket sales.
To get the most out of this tool, we've put together some key tips on how to use promo codes strategically throughout the ticket sales cycle. The key is to educate customers to buy early and not wait for last-minute discounts.
1. Create a Sense of Urgency
One of the most effective ways to drive early ticket sales is to create a sense of urgency. When customers feel they must act fast, early purchases increase and create ongoing sales momentum. Here are some proven tactics for generating urgency:
Early Bird: You can offer a significant discount for a limited time or limit the number of discounted tickets available. Highlight savings and use promotional codes to motivate buyers to act quickly.
Tiered Pricing Strategy: Increase ticket prices incrementally as the event date approaches. Promotional codes can help incentivize early purchases at the best rates.
Exclusive Access or Additional Benefits: Offer perks to those who buy your tickets in advance, such as VIP seating or exclusive behind-the-scenes content.
These strategies can be leveraged with promotional codes, incentivizing immediate action and keeping sales moving throughout the promotional campaign.
2. Promotional Codes at Different Stages of the Ticketing Cycle
It is critical to use promotional codes at different points in the ticket sales cycle to maintain a steady flow of sales and build momentum from event announcement to close of sale.
Announcement Stage: Promotional codes are very effective at the beginning, when tickets are just going on sale. Use them to generate excitement and encourage early purchases. For example, offer a discount or exclusive access for early buyers.
General Sale Stage: When tickets go on sale to the general public, you can drive another wave of purchases with time-limited promo codes that encourage attendees to buy before prices go up.
Maintenance Stage: Promotional codes with limited discounts can revive sales after the initial slowdown, but it is important to avoid upsetting early buyers. Promotional codes with smaller discounts can boost sales but maintain an edge for early buyers.
By using promotional codes at each stage of the cycle, you keep your audience engaged and ready to buy.
3. Collaborate with Artists and Influencers
Working with artists, influencers and other key event partners is an excellent strategy to expand your reach and promote your event to their fan base. Artists already have a loyal audience that is often eager to buy tickets to their events. With Tickeri's promo codes feature, you can turn this collaboration into a powerful ticketing tool.
Exclusive Artist Codes: Create unique promotional codes for artists and influencers to share with their followers. For example, the artist can send a personalized code that offers a discount, creating a sense of connection and exclusivity.
Cross-promotion: Work with artists and influencers to share promotional codes on their social networks, websites and mailing lists. This not only extends the reach of the event but also helps reach a highly engaged audience.
Exclusive Content and Incentives: Encourage artists to create exclusive content, such as shout-out videos, behind-the-scenes clips, or personal messages for fans, which can be tied to promo codes. The more unique and personalized the content, the more effective it will be in engaging potential ticket buyers.
By leveraging the credibility and reach of artists and influencers, you can amplify the impact of your promo codes and drive more sales.
4. Multichannel Distribution of Promotional Codes
Promoting your promo codes through various channels allows you to reach your audience wherever they are online. Whether it’s social media, email marketing, or event pages, each platform offers an opportunity to spread the word and boost sales.
Social Media: Post about your promo codes on all your social media channels, including Instagram, Facebook, Twitter, and TikTok. Encourage fans to share the posts or use branded hashtags to increase visibility.
Email Campaigns: Send targeted emails with exclusive promo codes for your most loyal customers or past event attendees. Segment your email list based on past behavior to personalize the message and make it more compelling.
Artist and Influencer Platforms: Encourage artists and influencers to share the promo codes directly on their personal social media accounts, websites, and newsletters.
Using promo codes across multiple channels increases visibility and drives more ticket sales, as each platform connects with different segments of your target audience.
5. Offer Incentives and Rewards
Incentives and rewards are proven methods of encouraging early ticket purchases. These can include discounts, loyalty points, or exclusive perks. Tickeri’s promo code feature makes implementing a range of incentive-based strategies easy to entice customers to act quickly.
Discounted Rates: Use promo codes to offer time-sensitive discounts, either percentage-based or flat rate.
Special Bundles: Bundle tickets with VIP access, merchandise, or experiences like meet-and-greets; create these rewards to be very limited for early buyers.
Loyalty Rewards: Reward your loyal customers with exclusive promo codes for past ticket buyers, encouraging them to attend future events.
6. Provide Flexible and Convenient Payment Options
Offering flexible payment options is another great way to motivate potential attendees to purchase tickets early. With Tickeri’s integration with PayPal Pay Later, customers can choose to pay for their tickets in installments, reducing the financial pressure and making early ticket purchases more accessible.
Multiple Payment Methods: Whether your audience prefers credit cards, PayPal, Google Pay, or Apple Pay, providing multiple payment options increases the convenience for buyers.
Payment Plans: Offer installment payments or PayPal Pay Later, allowing attendees to break down their ticket cost into smaller, more manageable payments.
Refundable Tickets: Tickeri’s Refundable Ticket Service gives customers peace of mind, as they know they can get a refund if needed—without the event organizer incurring any costs.
Conclusion
With Tickeri’s Promo Code feature, you have the tools to market your event more effectively and sell more tickets. By strategically using promo codes throughout the ticketing cycle, collaborating with artists and influencers, and distributing them across multiple channels, you’ll create a buzz and drive early ticket sales. Add in flexible payment options and exclusive incentives, and you’ve got a recipe for a successful event.
Let Tickeri help you maximize your ticket sales. Get started today and see the difference promo codes can make!