In the live events industry, selling tickets is only part of the process. The real potential lies in understanding your audience, staying connected with them, and turning one purchase into future sales opportunities.
The Tickeri + Cymbal integration connects your event and buyer data with Cymbal’s CRM and automation tools, helping you build audiences, segment them, and activate campaigns based on real purchase behavior.
Know your buyers → Build audiences → Reconnect → Drive future sales.
If you’re ready to activate the integration, you can go directly to the “How to Connect Cymbal with Tickeri” section.
What is Cymbal?
Cymbal is a CRM and marketing automation platform designed specifically for the live events industry.
It allows you to use your audience data to create marketing strategies throughout the entire event lifecycle, from presale to post-show.
With Cymbal, you can:
Segment your audiences.
Create email and SMS campaigns.
Recover abandoned carts.
Promote presales and upcoming events.
Create campaigns for previous buyers and VIP audiences.
Automate pre- and post-event communications.
Create Instagram automations.
How Does Tickeri + Cymbal Work?
When you connect both platforms, your buyer and event data is automatically synced, eliminating the need to constantly download and upload CSV files.
This allows you to use real ticketing data to create more relevant audience segments and campaigns.
For example, if you produce bachata concerts, you can identify buyers from previous events and reconnect with them when you announce a new show that matches their interests.
Instead of starting every campaign from scratch, you can continue building on the audience you already have.
Automations That Work for You
With Tickeri + Cymbal, you can create automated flows for different stages of the event:
Abandoned Cart - Re-engage buyers who didn’t complete their purchase.
Presale & On-Sale - Promote presales and new ticket releases.
Know Before You Go - Share important information with attendees before the event.
VIP & Upsells - Promote upgrades and special experiences.
Post-Show - Keep the conversation going and promote your next event.
The goal is to create a continuous cycle:
Purchase → Data → Segmentation → Communication → Next Purchase
NEW: Turn Instagram Engagement into Sales Opportunities
Cymbal now includes Instagram Automations, allowing you to automate responses to DMs and comments using keywords such as:
VIP • PRESALE • DROP • CONTEST
For example:
“Comment VIP to get access” → Fan comments → Cymbal automatically replies with the configured link.
You can direct followers to tickets, presales, contests, or forms to capture email and SMS information, turning an Instagram interaction into a meaningful action.
Instagram Engagement → Lead → Ticket Sale → Future Sales
And the best part: this feature is available in Cymbal at no additional cost.
👉 Learn more here.
How to Connect Cymbal with Tickeri
Log in to your Cymbal account.
Go to Settings → Integrations.
Select “Connect with a ticketer” → Tickeri → “Get started.”
Cymbal will generate an API Key.
Share the API Key with the Tickeri Support team.
Our team will connect and sync both accounts. From that point on, the data flow will work automatically.
If you don’t have a Cymbal account yet, you can sign up here.
🎁 Exclusive Benefit for Tickeri Organizers
Thanks to our partnership with Cymbal, Tickeri organizers can receive 15% off their Cymbal subscription.
Another reason to start making the most of your data, grow your audience, and create new sales opportunities.
More Than Ticketing
This integration positions Tickeri as much more than a ticketing platform. We’re a strategic partner helping you build sustainable growth for your business.
💭 Have a question or need more information? Don’t hesitate to contact us. We’re happy to help you make the most of this integration.