In the live events industry, selling tickets is no longer enough. True growth happens after the purchase.
At Tickeri, we believe ticketing is just the beginning. That’s why we continue to expand our tech ecosystem with a new native integration with Cymbal, a CRM and automation platform designed specifically for the live event lifecycle.
This integration allows you to sell smarter, increase repeat attendance, and maximize the value of each event.
If you’re ready to activate the integration, you can go directly to the “How to Connect Cymbal with Tickeri” section.
What is Cymbal and Why is it Different?
Cymbal is not a generic email marketing tool. It’s a CRM built to understand the real rhythm of live entertainment:
Pre-sales and on-sale moments
VIP buyers and upgrades
Segmentation by music genre
Recurring events
Pre- and post-show communication
Attendee retention
While other platforms were built for traditional e-commerce, Cymbal was designed specifically for live events.
What Does This Integration Allow?
By connecting Tickeri with Cymbal, your sales data syncs automatically. No CSV files. No manual processes. No friction. Plus, we’re the only Latino ticketing platform offering this integration, ensuring your events and Hispanic audiences receive the most complete and automated experience.
With this integration, you can:
Capture buyers in real time
Access full event history
Create intelligent segments based on real behavior
Automate email and SMS campaigns
Recover abandoned carts
Promote upcoming events to past buyers
Activate upsell campaigns and VIP experiences
All powered by real ticketing data.
Automations That Drive More Sales
This integration enables strategic workflows such as:
Automatic abandoned cart recovery
“Know Before You Go” messages before the event
Post-show emails promoting the next event
Early access to pre-sales for repeat fans
Exclusive campaigns for VIP buyers
The result: higher attendance, increased repeat attendance, and higher average revenue per event.
Designed for Different Types of Event Organizers
This integration is built to fit different profiles:
Independent promoters looking to professionalize their marketing
Festivals and venues with multiple dates
Internal marketing teams
Agencies managing multiple events
Data-driven organizers looking to scale
It’s important to note that the Cymbal integration does not replace the marketing services offered by Tickeri.Rather, it complements our tools, giving self-managed organizers more flexibility and options. In essence, it expands our ecosystem, offering more power and versatility.
How to Connect Cymbal with Tickeri
To use the integration, follow these steps:
Have a Cymbal account.
Go to Settings → Integrations.
Click “Connect with a ticketer,” select Tickeri, and then “Get started.”
This will generate an API Key.
Provide your API Key to the Tickeri support team.
Our team will handle syncing both accounts. You don’t need to do anything else. From that moment, the entire workflow runs automatically. If you don’t yet have a Cymbal account, you can register here.
More Than Ticketing
This integration positions Tickeri as much more than just a ticketing platform. We’re a strategic partner for the sustained growth of your business.
👉 Have questions or need more information? Don’t hesitate to contact us. We’re happy to support you every step of the way.